Color is a crucial part of your landing page's design, and it's the first thing that users will notice when they land on your page. Color helps you to convey specific emotions and feelings to visitors, so you must use appropriate colors for different purposes.
For example, orange conveys a feeling of excitement and energy (think about how red works in this context), while blue is often used as a calming color or to give an impression of trustworthiness or stability (think about how much we associate white with purity). Sometimes designers use contrasting colors to grab attention; other times they use complementary pairs like blue/orange or black/white because their association evokes positive feelings within us humans!
Therefore, it is very important to understand and know that by applying certain colors to your website, you can drastically increase sales. This wonderful article
will give you everything you need to understand the color psychology in marketing.